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The Business Case for Multi-channel Marketing
Whilst arguably technology has made customer engagement easier, implementing systems and integrating new customer channels can pose major challenges for brands. Our customers often tell us this and as...
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Multi-channel marketing – Connecting the old with the new
The internet and technology have played a significant role in changing the way we communicate with each other, and using digital channels such as social media and websites have certainly made my life...
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SoLoMo (Social-Local-Mobile) – Is it hype or a reality?
SoLoMo is short for Social, Local, Mobile – the integration of these three elements to interact with customers socially, taking into account their location and the widespread use of smartphones,...
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Customers are Going Online for Customer Service, but are Companies able to...
If customers need to contact a brand, they might make a ‘phone call or go online. Sometimes, they’ll do both – using Twitter to try and interact with a brand before sending an email or looking for a...
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Big Data: Breathing New Life into Direct Marketing
The phrase direct marketing stirs up a slew of images, most of which include outdated, impersonal messages. As technology charges ahead and customers communicate with brands via an increased number of...
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Mega Monday, Customer Data and the Slow Demise of Push Marketing
Mega Monday has passed and early predictions estimate that consumers spent more than £450 million this year. With a 94 percent increase this year in the number of mobile purchases, there is no doubt...
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Four Predictions for the Year Ahead in Marketing
Technology has advanced marketing practices greatly in the last few years, but we have really only seen the early stages of truly data-driven marketing. 2014 is shaping up to be a breakthrough year for...
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Making the Most of Your Bigger Marketing Budget
IPA Bellwether released some recent research showing that marketing budgets have experienced their highest growth rate in the last quarter of 2013 since 2000 – two recessions ago! Of course, as a...
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